He didnt apologise, he used that well worm phrase,
"I'm sorry if I upset...blah blah."
That's never an apology, is it? In our everyday lives when someone has done something quite harmful to us, we know the difference very well indeed.
Its so sad that football, which has worked so hard to combat racism on the field and by spectators, towards the many different cultural backgrounds of the players, is now in the spotlight as a space for racism.
Jim Ratcliffe is a lifelong ManU fan, but his main activities in football are his investments in many international clubs.
Yet before he spoke out, Man U had a proud record of being against racism. The Guardian - before this incident
“Manchester United prides itself on being an inclusive and welcoming club,” a statement said. “Our diverse group of players, staff and global community of supporters, reflect the history and heritage of Manchester; a city that anyone can call home.
Look what the club stated:
Since launching All Red All Equal in 2016, we have embedded equality, diversity and inclusion into everything we do. We remain deeply committed to the principles and spirit of that campaign