Celebrities endorsing products

I thought that M&S advert was awful [the poster one, that is]. Emma Thompson looked awful. Have to admit to liking the Santander adverts although I would never use Santander . Gary Lineker is actually a complete grump, from what I've heard, but I reckon he's still admired for his footballing skills..I know it was a few years ago I was there but he still has an honorary seat at Nou Camp. Darn it; really fancy a packet of bloomin' crisps now....

Well the Walkers crisps advert obviously worked tegan
Just mention Gary Lineker and you have a Pavlovian response! My mouths watering and I don't even like Crisps!

I saw Patsy Kensit being interviewed recently on a programme looking at actors when they were young. Patsy Kensit did the frozen peas advert when she was a little girl. She said that as a child she hated peas and always spat them out after every take. I suspect celebrity endorsements are equally unreliable.

'Happiness is a cigar called Hamlet' with Gregor Fisher and the Air on a G-string. Remember the photo-booth and car through the barn-door?

It was not a good thing Scarlett Johannson did. She was an ambassador for Oxfam. They were horrified to discover that she was endorsing SodaStream in advertisements in the USA - which has a manufacturing plant in illegal settlement on West Bank (i.e. land that has been illegally taken from Palestinians). Kind of highlights the question - why does one of the most successful actresses in the world seek this kind of work in advertising? Just how many tens of millions does a celebrity need?