Why didn't they choose 'Roll out those lazy hazy crazy days of summer ' Or`Summer time ' ( and the living is easy ) So much better than the song that have at the moment that reminds us at of ( the C word. )
I do realise that that was the point of the advert, nanaej, but as that song is so intrinsically associated with another time of year, I'm afraid it put me off, rather than made me want to buy the Co-op's BBQ offerings...
I think ana the message is that a warm, sunny summer can be as wonderful and magical as Christmas! It caught your attention which is the whole point of advertising!
I think that's the whole point Ana, if you notice Father Christmas appears at the end or at least someone resembling said person.. a wonderful time can be had at any time maybe?
Does anyone else think that the current Co-op ad featuring Andy Williams singing 'The Most Wonderful Time of the Year' doesn't strike the right note? I get the idea that summer is wonderful, but isn't that song usually associated with Chri another time of year?