I always tell myself that the lines on
my face are the price of growing old.I've known many who've had their lives cut short at an early age.
For me, now 71, old age is a bit of a blessing. I've noticed more lines since turning 70, and yes, I wish my skin was still youthful, but I really don't understand those who spend so much money trying to hide their age.
For me, looking reasonably presentable when I go out is enough. My hair is neat, and I wear light make up. Let's face it, next year, if we make it, if we are blessed with another year, will bring yet more facial lines to agonize over.
I think a great beauty idea is to try and be at peace with your looks as you age.
To each our own if course, but that philosophy about ' loving yourself just as you are' goes a long way towards inner peace, especially when facing the mirror in the winter of our lives.
Smile at yourself...Have your reflection smile back. 
Just an alternative view.