I don't think it is a case of wishing to look younger than one actually is, it is more a case of not falling into the trap of certain hairstyles, manmade fibres, elasticated waists etc. I disagree about make up, I think that good make up, lightly and well applied can brighten up anyone. Not slapped on, just a light tinted moisturiser or light foundation, shaped and thickened eyebrows, little sweep of mascara and a bit of colour on what can be very pale lips; the just scrubbed with flannel look is very ageing to my mind.