It jumps out at me when alternate and alternative are misused, but only bothers me if the offender is, for example, a reporter, a journalist or a presenter - in other words, someone who is paid to speak or to write, so (IMHO) should know better.
Earlier this week, I thought I heard a speaker on the radio talk about the need to find 'alternate' solutions to a problem.
It's possible that I just misheard, but it certainly caught my attention!
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