Maremia
I agree with the Posters who are saying go for the tech companies.
We, and other European nations have gone for the tech companies, it's not that easy. And much as I am disappointed with Starmer on other fronts - on this one, he will be damned either way...
I've consulted AI because, though I've been following this, AI is less wordy than I would be and puts it into better perspective...
High-Stakes Legal Challenges: Tech companies heavily utilize the European court system. TikTok’s parent company, ByteDance, famously took the EU to the European Court of Justice to fight its "gatekeeper" status under the Digital Markets Act (DMA). Platforms also routinely sue over local state/national laws, claiming they violate free speech or data privacy laws.
Disputing "Addictive Design" Claims: When the European Commission formally charged TikTok for having an "addictive design" (such as infinite scroll and autoplay) that harms minors, TikTok pushed back publicly, calling the EU's depiction "categorically false and entirely meritless."
Ultimately, tech executives will aggressively fight regulations in court and in the press to protect their profits. However, when the laws are passed, they fall into line rather than risk being shut down or fined billions of dollars
The 'tech Bro's are powerful. Starmer is at least attempting to do something about this - not infrequently - toxic online environment which we know is addictive to youngsters. They can be very impressionable.
If they'd been more willing to take the whole issue seriously, maybe Starmer would not have endorsed this act. It will hopefully have some effect, even if limited.
My son rationed my two grandsons' internet access for most of their lives on a daily basis, but it was an absolute battle, and very exhausting... and he had the luxury of time on his side to monitor it as he was working from home.