I suppose at the end of the day, we, the customers, are to blame. How can we expect to buy, for instance, 2 large chickens for a fiver - and expect the husbandry, feed, etc, to be quality? I know quality food is expensive - but much rather have less meat and cook it in such a way as to go further (adding veg and pulses for instance - or keeping the carcass to boil for stock and soup, etc.). So much food is wasted -as it is so cheap people have lost all respect for it. Add half a cupful of lentils to bolognese for instance will give you another 2 helpings, and they want even notice, etc.