This seems to be their latest instore campaign too. When I was in my local S's yesterday there were various posters about twerk and strut and other similar words all with that slogan. Didn't make me buy anything that wasn't on my shopping list!
I saw in the DM today an advertisement for Sainsbury's potatoes with a large dancing female model on a double page spread with the words 'Strut - food dancing is living well'. What those words mean I haven't a clue.
I am wondering if the use of such a large model is almost making it seem the norm, or is it positive showing her being active ? I am in two minds, what do you think ?