I’m a bit of a JL fan but they have fallen down in my estimation today!
My little grandson, aged 3 has fallen in love with their advert to the point we have had to record it and he watches it like an episode of his favourite show. When it first appeared he confided in me that he REALLY wanted the nightlight featured and could he put it on his Christmas List.
Of course, being super Nana I said yes- and that’s where it all went wrong.
John Lewis were out of stock, both in store and online ( bear in mind the advert had been live about 4 days at this point). So I asked them to mail me when it was back in stock. Some weeks later , no email. So I email and ask when stock will be available.
Their reply was that they had no stock in store or online and didn’t know when they would have .
SO WHY FEATURE IT IN YOUR ADVERT THEN JOHN LEWIS?
Really ? Is it that hard to work out that your highly anticipated advert, targeted at small children might generate sales ? And to meet that demand it would be handy to have some stock?
I always deliver John Lewis , so I’m referring the little chap to you - you explain!
PS He believes in Santa - don’t mess that up too!
Good Morning Sunday 9th August 2026
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