I heard that it different depending which side of the welsh border, if you are English side you call it 'owe' and if welsh 'ew'. I know people in shrewsbury and they all say it the second way.
The Devil In The Family: The Fall of Ruby Franke - BBC IPlayer
Labelling cake tins or cutlery you have loaned.
Daughter not allowed to know new baby’s name until she visits him

