In market research we have to simply ask who is the chief income earner, it can be anyone, form any source and you do not have to tell them how much income you have. we simply have to record the job that the chief income earner does. It is over 20 years since we have asked who the head of the household is so you should not be asked that.
The reason we ask that is because the answers you give are meaningless unless we know what the job of the chief income earner is because all answers are recorded according to social grade. This is done because the answers from an unemployed person who has no financial commitments will be vastly different to someone with a good job and responsibilities.
Also, questions about say, tv watching for example, will be different for an unemployed person or a retired person who has more time to view. A working person may not have much time to view and may be more selective. Equally someone who is more educated may have different viewing patterns to someone with no qualifications.
This is not sinister and no one has their identity passed on, all they pass on is statistics e.g. 25 per cent of the population watch the news or 10 per cent watch soaps.
So please do not be offended we are just doing our job
The Devil In The Family: The Fall of Ruby Franke - BBC IPlayer
What's one health habit you've started that's actually made a difference?
Suggestions for a strong but pet friendly weed killer please.





