I bought a packet of tea because it is a fair trade brand. They are promising "magical" prizes. Lots of them.
The top prizes is a tea party in a lovely place. Most of the prizes are packets of tea, mugs etc. Now put me right if you like, but there is nothing magical about packets of tea and mugs is there. And even a nice tea party in a glorious location is not magical. Some engineering might be involved in the travel but this is not magic. Has this word been done to death perhaps and needs a period of quiet retreat and contemplation?
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