Is the Latest KFC Advert Offensive?

Creepiest thing ever. Certainly wouldn’t encourage me to eat the stuff, not that I would anyway, even if I could have figured out what it was advertising! Got me wondering how much the advert cost
to make,which must have been passed on to the consumers!

It’s very very stupid and more likely to make me run a mile rather than eat a KFC drumstick!
Out of interest (to me, but maybe boring to everybody else) I first encountered KFC on a School Exchange between Scottish schools and Louisville, Kentucky in 1965.
Col Sanders sponsored the lunch boxes for our coach travel (Greyhound of course!) down to Kentucky !
A novel experience in so many ways- including my first experience of shopping malls, diners, country clubs , charming Southern manners and the linguistic differences!

Quite disturbing, human sacrifice (?) but wasted on KFC which i wouldn't touch with a bargepole.

i like the believe in chicken part 1, love the music, the second one is believe part 2, all hail the gravy....bit weird.

Who actually eats KFC? I don’t think my daughter or her friends (in their 20s,) have ever had one. When I think about the welfare of chickens, this ad makes me very angry. And yes, I found it offensive. And pathetic.

I don’t find it offensive, but very, very weird. What has it to do with KFC ? I can’t think

HowVeryDareYou2, I completely agree.

It really turns me off KFC. It’s ridiculous and pulling a body out of a muddy river coated in breadcrumbs is hardly likely to encourage an appetite for the product.

Well the man comes out all crispy so can’t be gravy but why a man!!! I don’t get it at all and the egg in the background looks as if it’s jumping up and down
I think whoever made this was as high as a kite

Well I'm a KFC fan but this ad wouldn't encourage me to buy it. If the lake is supposed to be gravy - who puts gravy on KFC? Is it a generational thing that I've missed?

It has turned me off trying KFC.

I've only just seen the advert.
I can't make sense of it. At first I thought it was an advert for an Easter egg. The final scene where the man is submerged in oil or whatever, feels very disturbing. I really do not like this advert. Never eaten KFC and this is off putting in the extreme.

It can’t be a lake of gravy though Allsorts the man comes out crispy so it must be a lake if boiling fat

A group of people dip a man into a lake of gravy and he comes out a KFC chicken leg. I don't like it and I wouldn't buy KFC but the gc do. I only buy organic or go veggie.

I'm another one who thought it was a big Easter Egg... Well it's bonkers! I don't get the connection but it's a talking point so perhaps that's the point?

Magic mushrooms not KFC come to my mind 🤣🤣🤣

I think it would have made more sense if the people were chickens and they all ganged together fought their way out of tiny cages and drowned the humans in a bubbling pond of fat

If the add was called "Believe" - which I failed to notice... maybe my cult/mystical journey isn't off the mark!

And yes, a reason to object maybe at Easter time. Is this what you were thinking Sleepyhead52?

I laughed at it when I saw it and thought it was a rip off from the hunger games.
I’ve tried KFC as I’m sure a lot of people have but I’m a home cook rather than a takeaway person so it’s not for me.

I've only seen it once BlueBelle but I "read" it as a mystical journey - in a sort of devotion to the magic of chocolate. The egg, I thought was the key thing and the chicken a bit of a "side joke" because of the contrast in sizes.
Now of course I know it's KFC not (say) Cadbury!

Anyway. This is what I think I saw:

A man joins with others - (maybe a cult?) where they are clothed by something otherworldly in similar garnents and where, through self-sacrifice this one man is given to the tribe/cult/group of believers. We see the egg being venerated by placing it on a pedestal and the man giving himself up.

I saw the man become something better - through the dunking in the chocolate lake - being coated and transformed by the chocolate into something truly amazing!

I expected the egg to open and the huge (nutty, honeycomby fudgy) chocolate bar to be lifted into the giant egg by the devotees!

OK. Now I've written that I can finally see why the OP thought it might be offensive as transformation mirrors parts of Christian beliefs around Easter.

It's a reflection of how, because of AI, it is sometimes impossible to tell what is truth and what is illusion. But ultimately BELIEVE (the ad campaign title) that KFC is real.

I think the ad is weird . I've never eaten KFC or any fast food outlet food and this has put me off even more ..

BlueBelle

I’d love you to tell me what story it tells notspagetti
Man walks in woods sees a chicken, man get some sort of clothes come out of the sky, and is joined by many others, they see a big weird egg and pick up original man and plonk him in a pond if gurgling fat to come out all crispy
Please please educate me what story does it tell ??

We become what we eat?

Silverbrooks

I agree it’s more thought provoking that a family sitting around a table gorging on a big bucket of greasy food.

I now look forward to the people who advertise Flash Speed Mop to come up with something better than a smug bloke, a chequerboard floor and a talking dog. I’d quite like fifty grungy chicken-obsessed zombies to stomp thick mud all over his floor and see how he fixes that!

😂😂😂😂😂

I’d love you to tell me what story it tells notspagetti
Man walks in woods sees a chicken, man get some sort of clothes come out of the sky, and is joined by many others, they see a big weird egg and pick up original man and plonk him in a pond if gurgling fat to come out all crispy
Please please educate me what story does it tell ??

I don’t ever eat KFC or Burger King, or Domino’s or any fast food outlet but I do quite like the KFC ad, it’s a bit out there but memorable, which gets people talking about it.
I think the huge egg is about encouraging families to eat at KFC or buy takeaway for over the Easter holiday.