JL Christmas ad

It didn't want a "mate". It just wanted a sweetheart. Or a little friend.

Why do people have to see sex in everything!

If it had wanted a little friend, fair enough (although wouldn't the boy feel a bit miffed if that was the case?).

But it only seems to be envious of couples snogging and/or holding hands.

Why do advertisers have to bring sex into everything?

I didn't see that as sex but love!

My final comment was in reply to jingl's last post, kitty, and I take your point.

I still don't think it's a good advert, though!

I thought that all of the John Lewis staff were also shareholders which is why there always seems to be a good atmosphere there.

....I also think we're being a tad too analytical about the relationship the two penguins will have .

Well, the penguin obviously wants a romantic partner (I certainly have no visions of anything else! ), so won't the little boy feel a bit of a gooseberry from now on?

I agree with Tegan it is an advert for a department store and no more. It is to draw our attention to that store, no more no less.

Tegan, there are no shareholders as such in the JL partnership as it's not a publicly quoted company. All employees are 'partners' and as such are entitled to a share in the profits. It's in their interests to present a friendly face to the customers.

Saw the M&S one earlier - dire!

This years M&S certainly doesn't match up to previous years in my opinion.

Not my money Jean because I don't shop at JL, so I don't mind how much they spend on ads.
Thanks Jingl for the link. Watched it and think it's lovely!In fact, I watched it twice.Great ad.
Listened to radio Oxford the other day who were interviewing someone from Cotswold Wildlife Park about penguins [and they were also talking about the JL ad.]He laughed and said that most people love penguins, but in fact they are very cantankerous birds, and he had been bitten numerous times by them over the years [they also bend over and squirt from their rear end at you! A fishy smelly mess.]he said that behind the scenes at the zoo, they also beat each other up a lot.The penguins, not the keepers.Even so, I would like the one on the JL ad.

Just watched the M&S Christmas ad. I thought it was poor, and not up to their last years offering.

I don't think there's anything sexual in penguin wanting a mate. Children are brought up with the idea of Noah's Ark and animals coming in pairs.They also manage to play mothers and fathers without there being anything sexual in it. I'd rather see a little boy whose penguin has a girlfriend than children dancing around in suggestive clothes and make up.

Not only do the John Lewis partnership share the profits but the partners do have a say in how the business is run. They were one of the last to open on Sundays and Bank Holidays because the partners didn't want to.

but they did in the end. Because the management had the last word.

I think the boy was being very sensitive to realise that the penguin, out of its natural habitat, may feel lonely. Christmas is a time for being with family and loved ones. A true friend puts their own needs second so when boy realises penguin has no other 'special' penguin friend or family member he sorts it..via JL!

I thought the mother was worried about her son talking to a stuffed toy not harbouring inappropriate feeings!

It's a bloody ad.. carefully planned, produced and executed by bright young media and communications experts. You & I are being manipulated do not fool yourself ..why else would JL spend £7million if they did not think the ad would make them money..it is not there as a loss leader!

Not easy to compress a whole storyline in a couple of minutes. I'm fascinated by advertising and graphic design.

Not very xmasy at all! Also it portrayed love and companionship which I thought was a bit 'in your face' especially when you consider how many people will be alone at xmas through no fault of their own!!! ��

That's true enough Jenty61 but I don't think shops would shift much stock by showing us a lot of sad people eating a lonely bowl of soup. If they didn't shift the stock there would be even more people having a rotten Christmas because they would have lost their jobs in the shops. We could agrue this one out for ever.

They are only ads for heavens sake , don"t think we should spend too time evaluating them.
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Either enjoy, or don"t enjoy , your choice!!

Oh, just seen the Waitrose one - I actually cried!

Just the right message, without being OTT (senders of US-style round-robin might do well to take note...)

I'm just wondering do they have proof that these ads work? ....well I suppose they must like penstemmon says otherwise they wouldn't do it. But how do they know?

Am I the only one who only watches about 4 adverts a year?

Having said that, just seen the Debenhams advert.
See what you lot have made me do!

It looked very contrived.