GN are advertising on FB that they are a community of caring, intelligent people and a good place to share your problems. They don't make it clear that they actually have over 13,700 followers on FB who will also be keying into your problems. Does kacee know that having asked a question about having a tattoo it was on FB by the evening? Does she know that 18 people have given an opinion on that site? How can that be helpful if she doesn't know and hasn't read it? Her thread is also on Twitter and has been retweeted twice - potentially read by several hundred thousand.