My mother's family came from the West Midlands and female parents were always Mom. My father's parents were one from Cumbria and one from Tyneside and, in his family, the word used was Mam. My own child always used my name - my preference. I can't understand why the OP or anyone else should be concerned about what other people call their mothers!
I was born and bred in Wolverhampton, considerably before Meera Syal, and never ever used or wrote 'mom, or knew anyone who did. I winced when I saw it in her book.
It's chiefly used in America but also found in England used by people in or from the West Midlands.
Writer and actor, Meera Syal, who was born in Wolverhampton, uses it in her book Anita and Me her semi-autobiographical novel, based on her childhood in the mining village of Essington in Staffordshire.
Keep seeing British posters using the word mom. Why? It’s mum or mother not mom. It causes confusion when the location of the poster is relevant if you are giving advice.