volver
None of us are influential individually. Not even Johnson, or Biden or anyone else. But together, everyone is influential. Will any Russian ever read the Archewell website? Probably not. But does it make a difference if everybody communicates the same message, so the Russia knows that everyone is speaking with the same voice? Notice I say Russia, not Putin. Does it matter when people hop onto the Archewell site and see something that makes them think, whereas perhaps they wouldn't have before? You bet it does.
H&M have made a statement on their website - along with many other high-profile people on Twitter, or on their blogs, etc - which is a brief message of solidarity with the Ukrainian people.
But the DM chose to make a mocking article about it with the headline "Putin is shaking in his boots!': Twitter users remark on Harry and Meghan's defiant statement that they 'stand with the people of Ukraine'
... the DM is simply stirring the pot.