That's the IKEA houses I was talking about. I think it might have been a pilot that I saw, so it's good to see it developed.
Apart from the fact it's hard to get a mortgage, the problem with wooden houses in the UK is wood is expensive compared to other building materials. In countries like the USA, Canada and in Scandinavia, wood is in plentiful supply, so it makes sense to use it. Also, in Scandinavia and other European countries like Germany, it's quite common for families to own woodland. The land is passed down through the generations, so several families that are part of a bigger family group all share in the care of the woodland and the wood it produces. The family make a day out of going to their piece of woodland to manage it and I like the idea of that tradition.