£5 for a loaf of bread

No, of course its not AI. The award-winning bakers were featured on BBC Countryfile. I linked upthread to their retail site where you can buy the kind of loaf they made which was sampled by the presenter.

Supermarkets are charging similar prices for rye bread where the source of the ingredients is not known.

Gail’s in the High Street sells a 860g Rye and Sourdough loaf for £5.30.

GoldenAge

I never cease to be amazed by people who won't pay a fair price for a loaf of bread. Bread is a staple, it should be as good as it gets and we should be prepared to pay for the good quality flour, the skill that goes into making it, and the taste of something other than supermarket cotton wool that's full of additives we don't need. To say one wouldn't pay a fiver for a loaf is to totally misunderstand the process of producing proper bread - and unfortunately, to bolster supermarket sales of ultra-processed stuff that clogs up guts and causes IBS. Surely far better to buy one good loaf a week than several that are filled with preservatives and other things that really defy the title of bread.

Unfortunately people are going to have to get used to paying more for their bread or accept more poisons that pad out the loaves they buy now.
The yeald on wheat is predicted to be well down on what we usually harvest.

Bea65

Is this AI hype ? Not heard of a £5.00 loaf

The OP said that it was on countryfile which it was.

Is this AI hype ? Not heard of a £5.00 loaf

I never cease to be amazed by people who won't pay a fair price for a loaf of bread. Bread is a staple, it should be as good as it gets and we should be prepared to pay for the good quality flour, the skill that goes into making it, and the taste of something other than supermarket cotton wool that's full of additives we don't need. To say one wouldn't pay a fiver for a loaf is to totally misunderstand the process of producing proper bread - and unfortunately, to bolster supermarket sales of ultra-processed stuff that clogs up guts and causes IBS. Surely far better to buy one good loaf a week than several that are filled with preservatives and other things that really defy the title of bread.

Last week we had a thread berating the SNP for their policy to:

establish statutory price ceilings on a basket of 20 to 50 essential food items at large supermarkets … crucially, this will be implemented alongside a robust support framework designed to shield Scottish producers with support mechanisms and monitoring to ensure that this will not be allowed to impact on farmers and food producers and we will work with them to ensure supermarkets make the change.

www.gransnet.com/forums/food/1361232-Scottish-Government-Proposes-Price-Cap-On-Essential-Foods

Nevertheless, people argued this would be detrimental to farmers.

At the other end of the scale we have artisan/organic producers whose products are more expensive because they are already paying farmers a fair price and aren’t mass producing.

Now people are complaining that the end result is too expensive.

Which is it you want?

79p Nevilles (in Tesco) for a white/wholemeal loaf

It's false economy to buy cheap supermarket bread.

Those who say they make their own; Have you factored in the cost of ingredients and fuel?

I have stopped eating supermarket bread because I had several choking-type episodes over a couple of years and each case the cause was factory bread.

Now I only eat traditional bread, whether, white, brown or granary. I have not had a single choking episode since I stopped eating standard supermarket bread.

also usually make my own stuffing and Christmas puddings using a lot of breadcrumbs. Last Christmas, living in a new area and having not yet found a decent baker, I used supermarket bread. I made 3 Christmas puddings as usual and a big batch of stuffing. Thankfully there were only 3 of us on Christmas day but the puddings and stuffing were so disgusting two and a half puddings and most of the stuffing went in the bin.

It’s just shocking, the one staple that can fill a hungry tummy is becoming out of reach 🥲

I couldn’t afford that and I love bread.

This last summer in the UK I found this loaf, a bit more expensive than some but better taste, I thought. My problem was that I had to drive 20 mins to that supermarket which stocked it In fact I bought two at a time and froze one.

A decent gluten free loaf costs nearly £4 and it’s not very big so I make my own whenever possible. The ingredients are not cheap though.

I didn't hear that at all.

They were talking about rye bread. Master baker Aidan Monks made it clear the bags of flour cost double - 54 minutes in the programme.

Presenter Anita Rani said not everybody can afford £5 for a loaf of bread. Monks explained the value was in the additional nutrition in the bread (which his wife had explained) over what is mass produced.

The same applies to most foods.

Here’s their 950g Five Grain Rye Tin - costs £5

lovinglyartisan.com/product/five-grain-rye-tin/

You would pay around £2.00 for half weight rye loaf in the supermarket and you wouldn't know where the grain was sourced.

The average supermarket sliced loaf in a plastic wrapper weighs 800g.

Mollygo I too saw this yesterday on the show, and there was a real feeling of “you’re not doing your best for your family” if you don’t buy this!

I wouldn’t, and have never, paid £5 for a loaf of bread.

pably15

I'd make my own before I'd pay £5 for a loaf

Well done to them for setting up a business.

It was the implication that those who weren’t buying it weren’t doing the best for their families that irritated me.
I don’t know how big the loaves were, but slicing it and freezing it just adds to the cost.
I like rye bread, but the minute you add artisan to any product it puts the cost up. A bit like.adding Ye Olde used to do.

I would never pay that. Local bakeries do lovely bread at a far cheaper price.

I do make my own, always. Best organic flour, always wholemeal, maybe with rye and often with a grist containing various ground seeds. It takes me about 36 hours to produce a sourdough loaf. £5 is well worth it for a good loaf with good ingredients and quite honestly is cheap at that

I never buy mass produced `plastic` bread, it is cheap because of the poor ingredients and the shortcuts. I am what I eat

I'd make my own before I'd pay £5 for a loaf

Same as a good loaf costs here. They do not have the same amount of preservatives,either, so you either eat it quickly or freeze it. They are lovely,though. Nice pumpkin bread,too.

I pay more than £5 for an excellent large tin. I slice it and freeze it and toast it when needed.
Occasionally the food bank/community fridge has M&S sourdough loaves on a stand outside for the taking.

For 15 years I baked bread for our local gallery café, twice a week. I charged for the ingredients. Café had 2 loaves - we had one. but now on my own I would eat too much bread.

Wasn’t it rye bread that caused ergot poisoning in the Middle Ages ?

The specific bread on Countryfile was rye, made by a local artisan baker. Cheaper mass produced loaves would still be available in supermarkets.

I pay £1.65 for my favourite supermarket loaf and I enjoy it only have two slices a day, toast for breakfast. Life’s too short to get too bothered about a loaf of bread.

I always remember my mothers scandalized comment when a large loaf went up to 1 shilling from 10 pence. That rather dates me I know! I used to make a lot of my own wholemeal bread with poppy seeds and things on top. The loaves would turn out even better if I was particularly mad with some politician or that Bernard Mannings , so the loaves got very well thumped and kneaded. Used to make my own jam too, and what a difference , to offer home made fresh bread with lovely strawberry jam on it, not a slice of white bread and cheap jam. Mmn that was something I shouldnt have thought about, could just eat a slice now!