It's interesting that when Keir Starmer waited politely for Sunak's lies to finish he was criticised with the 'rabbit in the headlights' cliche, but when Angela Rayner tried to argue with Penny Mourdant she is criticised for doing that. I understand confirmation bias, and will be guilty of it myself, but in this campaign it seems to be worse than ever. People are commenting using cliches they've been fed in advance, seemingly without listening to what is being said.
This is where Farage gains ground, as he's very good at dog-whistles, and can think on his feet in interviews and play to the gallery without clowning around like Ed Davey or Boris Johnson. He can sound statesmanlike even though he doesn't actually say anything about his policies (if he has any).
Obviously Reform won't win, but the Tories are doing so badly that Reform may become the opposition, as Farage is clearly hoping. His strategy is to try to nudge people towards seeing them as a viable alternative to the Tories. Much as I don't like Tory policies and would like to see them in the wilderness for a decade or so, I would rather see them in opposition than Reform, as the opposition can drive the narrative, and all I hear Farage talk about is immigration, low tax and how he believes in people paying for the NHS.
Also, I know he's a Trump supporter, which is a worry, as if Trump is re-elected in the US the last thing we need in the UK is for him to ally himself with the opposition here, and try to scupper the government's attempts to improve things, whoever wins.