Latest John Lewis advert ' For us it's personal "

Obviously I know it's not a real kids' concert! (although they are real kids The song "Bohemian Rhapsody" has absolutely everything thrown into it, so I suppose the production matched.

So, we're all different and we each like different things. There's a surprise! (but thank goodness)

Ahh but Sparkle you are wrong it hasn’t got me talking about Waitrose or John Lewis or even connecting them with the advert I have only spoken in my three posts (well four now) of my bemusement of the production which could be advertising absolutely anything it’s certainly not going to make me rush into any of their shops which I thought an advert was supposed to do
You ask What’s not to like? Well here goes the frantic, over the top, shooting, flying, upside down, lying down, standing up, playing instruments, singing, shooting stuff over the crowd
It’s so out of the world and so trippy that it could be advertising LSD or maybe some other hallucinating substance, I don’t know cos I ve never tried any of them

It’s not a real kids concert Sparkly it’s an acting production I m sure I would have enjoyed a real kids concert that wasn’t quite so obviously stage produced

But each to his own I expected to be on a back foot as things have to be bigger and better year on I think I like a simpler more subtle and meaningful message as opposed to this complete overload which felt like they were throwing everything at the public in desperation
It felt like Disney on speed

Errrrrm..... ????? that was like watching someone else's kid's school play.. uninteresting

I now realise ( through this thread) its promoting a merger but what has a child’s concert, bohemian rhapsody, Martians, spaceships, and things flying round the audience etc got in common and what have they to do with a ‘partnership’ ...

The advert is not promoting a merger because John Lewis and Waitrose are already part of the same group. It's saying that all their employees have a share in their business and a shared commitment. They are saying that when you are part of something, you try harder. The school production shows a large number of children who are all taking part and have tried really hard to pull off a difficult show.

Bohemian Rhapsody has been used because it is Freddie Mercury's anniversary.

Anyway, I think it is a delight. Obviously others take it purely at face value and can't see any underlying message - fair enough.

Anyone who has sat through their children's or grandchildren's school plays would relate to it surely, as 1974Cookie says..... but maybe not.

Well, it has got 49 people talking about it on here, and if you multiply that over the Internet, it seems to have been pretty successful.

3 of these posts are from you, BlueBelle even though you say above Well it hasn’t got me talking Sparkle

If an ad gets people talking about it, even negatively, it's spreading the brand and getting attention. Doesn't matter if it shows Martians or spaceships .... a large group of small children all taking part and thoroughly enjoying themselves, watched by proud parents .... what's not to like?

A previous JL Christmas ad showed a bear in a cave waking up from its hibernation - no one said what have bears got to do with Christmas and John Lewis?

I didn't get it either and it seems to be on in every advert break now, so it's getting on my nerves.

I was so disappointed, couldn’t connect Martians, spaceships etc with a chain store.

Turned it off before it was over. It made my skin crawl.

I’m with Blubelle and coming.
Very clever and if it was an actual school production it would be brilliant !
Unless told I probably wouldn’t have read at the end who was advertising.

Perhaps one of the lovers could explain the gist of it to me?
I now realise ( through this thread) its promoting a merger but what has a child’s concert, bohemian rhapsody, Martians, spaceships, and things flying round the audience etc got in common and what have they to do with a ‘partnership’ and what are the bits that made you ‘laugh out loud’? Lastly why would seeing that make me think of Waitrose or John Lewis

It seems so random and frantic I think the maker had just been on a LSD trip

I expect they're making this extravaganza so that everyone will be waiting with bated breath for the Christmas one.

I saw it the other day and thoroughly enjoyed it. However, not sure how I'll feel after I've seen it several times. I often find that I get bored seeing the same adverts, especially if they're quite long.

I didn’t see it untill today, no idea what it was about , didn’t like it

You're not alone BlueBelle! I'll be fast forwarding if it ever comes on during something I'm watching.

Well it hasn’t got me talking Sparkle I didn’t understand it and still don’t see what the relevance of kids, Martians and frantic spaceships soaring through the theatre crowd could possible mean What message is it portraying except what is the maker taking, is he or she is on something its so random
I really did think I must be the only one until I spoke to my best friend today and asked her what she thought and held my breath and she said ‘ Load of old rubbish what is it meant to be about’ Phew now I love her even more
Mind you I love Queens Bohenian Rhapsody

Why bother making this expensive one now?
It's, after all, all about money!!

Jane10.
I don't think so somehow.
They always pull out a showstopper of a Christmas advert much nearer the time.
I reckon that a Christmas one is in the making.
Sorry if I sound sad, but I am so looking forward to it.

Loved it!

September 5, 1946 Freddie Mercury's birthday. It is a superb way of celebrating it.
I appreciate how small the advert was at the end (had to wait for the second showing) Thank you

1974Cookie - that was it!

I just loved it for the advertisement that it was. I am now wondering what their Christmas advertisement will be? How can they top this I wonder?

Think it's very funny - reminded me of the film Rock School. No idea what it's meant to represent but still love it.

I loved it too!

There’s no doubt it’s very entertaining but it must have cost a fortune. I’d much rather Waitrose reinstated the free coffee in their cafes, that would cost a fraction of this advert!

no one needs to "get it" because the thing is, it has got a lot of people talking about John Lewis and Waitrose

Has it?