Sorry, I can't find the original thread to add this to.
We have had a great time in Morecambe and have done lots of things suggested by GNs - big call out to Juggernaut for her enthusiasm.
The Midland Hotel is marvellous. Our room is very nice with lovely views over the Stone Jetty and the whole Bay. We have a balcony but the weather has not really been conducive to sitting out a lot. 
The staff at the hotel are efficient and friendly, the food delicious and the Bellinis to die for! 
We are sad that the rest of Morecambe seems so unloved and feel there needs to be a way to encourage visitors.
While we've been here, we have visited Heysham village, Kirkby Lonsdale (well worth it) and the Lake District (along with half the world apparently) and driven through some fabulous scenery. We have also dozed and read.
Thank you all for your comments on the original thread - you helped make a much needed break a success.
And, visit Morecambe and the Midland Hotel.