It's an advertisement not real life. granarchist do you think Kevin the carrot is real? Of course not, and most of the animals in the JL advertisement are not real either. Just like Beatrix Potter and the talking rabbits. Yes animals would eat each other just like the bear in last year's advert. Bambi wasn't real either or the animals in Jungle Book. Kids can tell the difference. My DGC goes to bed at night with a whole collection of stuffed animals who would kill her with germs or eat her in real life. I think it is a fun advert. Not sad like last year. My DGC have been injured by trampolines. Also by scooters, bikes, etc. Basically, anyone could find a reason to pick holes in any advertisements matter what the content.