Blooming great marketing in her case I think.
She did one of the "olympic posters" - hopeless, along with most of rest. My D neice, just completing masters in modern art said "hmm, none of them are graphic artists - so why were they asked to do posters?"
But she also wisely observed, when we visited the modern sculpture exhibition at Waddeson - that it was just a case of whether you like it or not.
I personally liked the photos I took of her lying next to the Gormley man. I will try to upload some later maybe. I think my photo is Art.