The Costa Coffee Ad

I haven’t seen the ad, but there was an article in yesterday’s DM saying it was trivializing a serious operation.

I haven't seen it either and wonder why anyone would think it would encourage people to drink their coffee.

I think it’s awful. A friend who had a double mastectomy a few years ago is really upset and I can understand why.

If there’s a point to this tasteless ad I’m definitely missing it.

I hope a lot of people will boycott Costa as a result and they shoot themselves in the foot. That’s a scar I wouldn’t mind seeing.

Its very mercenary of them.

They get preferential financial treatment from the billionaire supporters of ESG (and other schemes with different acronym).

Who have laid out the conditions to comply with, and will give preferential financial treatment accordingly, to those who follow and promote these conditions.

So if the public boycott them, they dont loose out much.

But they I.crease their credit score within these schemes.

So it's all about money and virtue signaling.

Costa and now Doc Martens. All jumping on the bandwagon to gain monetary preferential treatment under the guise of inclusivity for 0.5% of the population. Crazy stuff. Historians will look back in puzzlement.

Not sure if it was you who mentioned ESG previously.

Do you mean Vanguard, Blackrock and Berkshire Hathaway?

I didnt know that Costa coffee is owned by coca cola. And those 3 companies are the investors.
Those 3 names do seem to keep cropping up with anything to do with this subject.

It is on one of their vans that is used for pride. It doesn't really bother me but if it makes some people happy then so be it.

fancythat

Not sure if it was you who mentioned ESG previously.

Do you mean Vanguard, Blackrock and Berkshire Hathaway?

Yes your right.

It’s appalling, I can’t boycott them as I don’t drink coffee and would always use an independent rather than a chain.

fancythat

Not sure if it was you who mentioned ESG previously.

Do you mean Vanguard, Blackrock and Berkshire Hathaway?

To be honest fancythat
you'd be hard pressed to find any medium to large business not involved.

Lots of small family businesses are going to the wall.