Has anyone else noticed?

Yes as a disabled person I've noticed this. I know it is difficult to depict "invisible " disabilities but everyone in the adverts seem to look hale and hearty even though aimed at the older generation.

I think that it’s not just holiday ads, it’s ads in general. Obviously not all disabilities can be covered but given that around 20% of the British population have a disability then clearly there is a big discrepancy. So much for equality, diversity and inclusion!

Yes I have. We were only talking about it the other day. Heaps featuring mixed race families but not much else .

There is one company that advertises that carers go on every trip

I would think people with mobility problems would think twice about flying anywhere judging by the reports of abysmal service by airlines.
There is a move to be more inclusive with ads and programmes but still a long way to go.