I send flowers often to one DIL in UK and one DIL in the USA. In each case I use a florist near to their home. I just phone them, say how much I want to spend, and pay by card. Perfect. No admin expenses by any middle man.
It's easy to find a suitable florist, just Google 'Florist' together with the recipient's post code.
My friend is a florist and refuses to do Interflora. She says that after their cut it didn't leave enough to do a bouquet/arrangement that she was happy to put her name to.
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When I wanted a special bouquet sending, I spent quite some time googling reviews of the various companies and this one came out tops. I'm told the flowers were beautiful (though I never saw them myself!).