I've never totted up the amount, but I give gifts to:
1 husband
4 adult children
3 son/daughter(s) in law
7 grandchildren
7 Godchildren
2 parents in law
1 mother
4-6 friends
2 colleagues
Plus token gifts (£5ish) to several members of our extended family.
I keep an eye out during the year for offers and spread the cost over several months. I also tend to buy a cache of birthday gifts in the January sales because all the people I buy gifts for at Christmas usually get a birthday gift as well. I am very good at spotting offers and am prepared to spend a lot of time tracking down good deals.
I also have a son, daughter in law, nephew, grandson and father in law who all have birthdays in December/early January too.
When you really just fancy ‘something nice’….
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and I'm probably not even halfway yet. There seem to be a large number of people to think of. Think I'll go hide my head in the sand again... 
). This is mainly from my 'stash' which will otherwise outlive me so I don't count it as a cost.