Own it ? !

How do you actually meaningfully use own it in a sentence though? What do you mean make it yours? I'm quite willing to say own it ad nauseam , until my family scream at me but in what context can it be used?
Does it mean it's ones own exclusive job and no one else's like (sadly) washing up?
Washing up- own it! means I do the washing up on my own?

Exactly Rachel17 it doesn’t really fit into a sentence Any thought, desire,opinion you have,
you are now encouraged to ‘Own it’
As in ‘you have a right to your opinion,’which I thought most of us knew anyway. I suppose it is ‘New speak’ for ‘your opinion’ however extreme that opinion may be, it is your right to ‘Own It’ presumably even if it’s offensive to others, all though there are laws which should prevent that aspect of it.

Thankyou for explaining it to me!

I also find it difficult to understand the phrase 'Own it'. It seems to be part of the 'me' culture - as in 'I need my space' or some 'me time' or 'I need to find myself'. My grandmother would have been horrified - to her the whole point of her life was to be stoical and do her duty.

Rachel

I cannot abide the phrase "it's a no-brainer!"

Eh?