Well at this moment in time I'm sitting with this lush cup of tea eating an absolutely awesome hot cross bun. It is literally teaming with fruit and is totally to die for. I hear what you say, but personally I don't care if it makes me obese I will take the chance although if I put a stone on I will be gutted. Listen, I'm not giving up a little treat now and again for anyone, end of .
Massive (as in Massive Sale - when it's a couple of rails of dresses in size 8)
Exciting (how can a bathroom sale be exciting?)
Basically the media and adverts exaggerating everything leaving no words left for properly massive, the really exciting and the truly brave (sorry, that's another one - mis-placed braves and courageouss)