There is a Macmillan ad on TV. You get a cancer diagnosis and fall - presumably never to get to your feet again.
If you're lucky then there is a Macmillan nurse to catch you. I think this is a very negative message - many cancers are curable these days and a diagnosis is not a death sentence for everyone. I don't think this kind of advert helps people to cope.
And as for this ad:
www.breastcancercare.org.uk/news/blog/breast-cancer-care-joins-forces-mc-saatchi-mill-launch-innovative-advertising-campaign-support-woman
Did they get Damien Hirst in to design it? He likes doing things with pills. I think it is a terrible ad. If I had seen that just after being diagnosed as having breast cancer it would certainly not have made me feel better!
Wrong side driving social media stunt
So Harry and family are coming back!




