Did I spot an incorrect capital 'M' in the middle of a Coca Cola advert on TV last night? I'm fairly sure that there was a caption that said something along the lines of "for Mums all over the world"! 
Mamacaz I am shocked, incandescent, but not surprised. 
However.....(whispers) maybe you need to get out more! 
Soutra, you could be right there!
The trouble is that when I go out I spot glaring errors all around me on shop signs, menus, posters, lorries etc. 
It's so hard isn't it?
(You meant shop sign's, menues, poster's and lorry's of course didn't you?)
Have you seen the (old) one about how to comfort an English teacher?
"Their, they're, there"
I spot many errors, especially my own when posting in a hurry! Well, that's my excuse and I can live with it 
Haven't seen that one Soutra 
. Ooooh, I am so tempted!
Soutra: I have never seen that before
Agus: That's my excuse too!
Actually, I will admit to rewording many a post on this particular part of the forum in order to avoid a bit of grammar that I am unsure about, though I am sure that I inadvertently make many more errors through ignorance, as a victim of the 1970s secondary education (or should that be 1970s', with an apostrophe in that particular sentence ???)
For some reason, my own shortcomings don't make me any more tolerant of the mistakes of others, at least not when those errors are made by people whose job it is to speak or write!
Yes, I really do need to get a life!
But.... the word "Mum" is used as a name, isn't it? And they would want the advert to seem personal to each and every "Mum".
Am I overthinking again? 
I love the coca-cola adverts ....except for the fact that I hate coca-cola.
jingle I can make myself dizzy with the overthinking thing. I am practising so hard to stop this madness.
perhaps it is aimed at Mums like me !
I do not see anything wrong at all !
Nonu: I am a mum (small 'M'). The capital should only be used when the word is being used as a proper noun (a name). In other words, a capital is correct in a sentence like "I will ask Mum", but not in "I will ask my mum".
jinglbellrocks: I could see your earlier point and had given that possibility some thought before starting this thread. However, I personally don't think that is what the advert's producers were thinking, as it seems just a bit too contrived. My feeling is that they simply don't know the rule!
I could be wrong, of course. It has been known, though don't let DH hear me admit that!
Nonu: I have just re-read that post and it sounds like I am trying to lecture you. I promise I didn't mean it to sound like that. Sorry
What if you come from Yorkshire, MamaCaz? You could say, 'I'll ask our Mum' as in, 'I'll ask our Roger'
I do come from Yorkshire (but have never said that in my life)!!!
No, I don't deny that the capital is possible in sentences like that, but I would only expect to see/hear them used in very casual, colloquial English.
HEY , MAMA , No Prob.
Nutty I would blame the white board. I cannot spell nor do simple arithmetic on a blackboard or whiteboard. I am not sure if it is a throwback to being forced to write on the blackboard, in front of the whole class at Primary School or because nothing looks right when 'writ large'. I remember being unable to form a lower case letter 'r' while making a presentation and had to resort to writing the whole word in capitals - for emphasis, you understand
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