McDonalds has just announced it is set to open another 200 outlets in Italy. It seems this is what the customer wants above the humble loved pizza. Yes, the chain will hire 12,000 workers, but I'm not sure flipping burgers is quite the same as kneading traditional dough and making delicious toppings.
What is going on? Having said that only 800 outlets in Italy compared with 1500 in France the gastronomic capital of the world.
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