www.bbc.co.uk/news/business-46301917
This story has been running for about an hour on the BBC. Apparently, people are forming long queues at shops and even fighting because Kevin the Carrot soft toys - value £3.99 - have been snapped up online and a supply shortage is feared.
Am I the only person who thinks this is completely bonkers?
I know the Kevin character and his "wife" Katie and three carrot children feature in TV adverts at Christmas, but considering what actually happens to most carrots on the big day it seems a strange trend in the first place.
What am I missing?
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, most of dgc's soft toys represent animals or characters from stories, books and films.