It's almost as though some authors think its necessary now to use the word. I've noticed it in plays as well.
I agree that men seem to use the word prick instead of 'idiot' rather than as a venomous insult.Who knows what goes on when there are no women around?!and as for Mumsnet, I'd better steer clear then.perhaps the use of the word has changed alongside people's views on sex. When sex was viewed as something sacred and loving ,rather than just another gratuitous pleasure
I suppose women in particular may not have used the word as the young ones do now.