Neurosurgeon Dr Eben Alexander fell into a coma for seven days after contracting meningitis in 2008. He claims that during this time the part of his brain which controls human thought and emotion "shut down" and he experienced "something so profound that it gave me a scientific reason to believe in consciousness after death". Apparently in a place of fluffy pink and white clouds and "shimmering beings" he was met by – guess who – "a beautiful blue-eyed woman*". He had previously disregarded patients' accounts of out-of-body experiences on the grounds that the cortex alone generates consciousness. "But that belief, that theory, now lies broken at our feet. What happened to me destroyed it".
Right. 
* Compare and contrast with 72 virgins, writing on one side of the page only.