Christmas ads

Good luck to you too liaise. Have a lovely sea trip.

I think this ad is really sad. Haven't seen it on the big screen yet but when it does appear, I shall disappear into the kitchen! A disappointing ad.

Regards the "John Lewis advert.
If this isn't a turn off then what is it? What a load of rubbish and definitely not a follw up to last year's penquin!

I don't like it at all , much prefer this version, at least it's make believe rather than emphasising what is sad but all to real for some ..... www.thepoke.co.uk/2015/11/06/john-lewis-christmas-ad-2015-dark-side-version/

Should have been invited not hated - goodness knows where that came from !

I have read all the posts and find myself agreeing with Helen 2014 ,
A christmas card with - From John Lewis to Age UK 1 million pounds , maybe a christmas carol playing in the background.Now that would have done more for their name .

I agree - would have been much better to have hated a lonely neighbour invited for Christmas lunch - loved last years penguin though. I haven't started shopping yet . Fortunately we have given up buying for all the grown ups and have our version of secret Santa . Names are pulled out of the hat and we each buy for one person . Not the DGC though??

I haven't seen this one on the tele either. To me the main message is "Send a present to your elderly relative and pat yourself on the back - no need to do anything for them at Christmas. Oh, and make sure you spend a lot of money at JL."

Most of my family are about half an hour's drive away and won't even think about me at Christmas. I'll be taking care of myself, and the clients at the groups where I volunteer.

It's all humbug. I'm off to sea the end of the month and hope it's all nearly over by the time I get back. Best wishes to all gransnetters. It's been a long haul since shopping for your mother with ration books in your bag but we are still here, keeping calm and carrying on. Good luck.

It is just an ad, but a very depressing ad it has to be said.I wonder if only us old uns find it depressing though?What do Mumsnetters think.

God what a load of hard-hearted people have preceded me with their comments! It's just an ad!

I made the mistake of watching this ad in a taxi without tissues on me! Mad me weep. I think it's a very good reminder of elderly people spending Christmas alone.

Being a bit dense, at first glance I thought maybe he was dead and the little girl was looking for him!!! Then realised it was the man on the moon and it was just portraying loneliness as far as I'm concerned..
I thought these ads were "feel good" factor. Not this one. Bring back the penguin!

I thought it was dreadful and dreary and I will switch over every time I have the misfortune to see it come on TV. I love the more amusing ads if we get any this year. That isn't to deny that we have a problem with lonely old people at Christmas. My family live abroad and only come home every 2 Christmases, but this ad didn't make me think sad thoughts about that.

Depressing!
Very disappointed in JLP.

Call me hard-hearted but this advert leaves me cold. If anything it's a bit creepy: a young girl giving an old man a telescope so he can look at her. I don't know how much these adverts cost to produce but I would have preferred a simple shot of a Christmas card with the words "From John Lewis To Age UK £1 million - Happy Christmas".

7 million pounds to promote their business. That's what John lewis advert is. Joining up with age concern was a good tactical move

Agree totally Indinana. Not a good ad compared to last year and esp hard to top the bear and the hare. All these ads of 'happy'families at christmas when the reality is so different with divorces skyhigh and dysfunctional familes all over.
It is hard getting old and lonliness is year round not just for Christmas!!! Get a dog if youve no family!!!

I guess he is supposed to be the man on the moon. And there ain't no way anyone can take him in on Xmas Day.

(at maisieD)

I must admit I haven't seen it on the actual telly yet. Perhaps it didn't come across quite as intended on a mini iPad screen. Maybe I will give it another chance before I go to war on Twitterdom (which can be a v scary place)

Ads like this and threads like this bring out my inner Victoria Meldrew.

I love this ad. I have a DS, DiL and DGC. 'half a world away' so it certainly touches me. Reminds us all to reach out to others too. At least John Lewis bring a bit of class into Christmas advertising. (Unlike Ant and Dec last year with their 'be my guest' guff last year for Morrisons).

Totally agree. So so long as he gets one present, everybody can celebrate Christmas without him

I don't like this at all. Agree with the other comments that if this is in partnership with AgeUK the it should be more relevant to all the lonely people here not on the flipping moon! Why couldn't JL donate the £7 million it took to make the advert to AgeUK instead and really make a difference to older people living alone.

It was too long and rambling and didn't make its point pithily enough. Also it cost an obscene amount of money, a fraction of which could be used effectively by charities working for the elderly or anyone else in need. Also dislike an advertisement pretending to be altruistic. Time JL got a new ad agency.