Christmas ads

This seems rather a confused amalgamation of ideas about lonely people, kids studying planets and John Lewis selling stuff.

There are lots of opportunities in their stores to spend money on related merchandise, as well as donate to Age UK., as shown in this link :

www.johnlewis.com/christmas-advert?tmad=c&tmcampid=70&s_smcid=YT3112015_christmasaddes____

Yes, on seeing it again, it makes me uncomfortable, but perhaps that is the point of it, if Age UK were involved in the making of it?

Must have cost a fortune !!
But it's very moving.

Love the JL ad its brought out the schmaltzy in me (takes some doing I can tell you). (sad)

I love it. It had me and my DDs in tears!

It cost £1million to make and another £7million is being spent on related marketing.
So I guess they expect it to make them a lot of money.

Too late we bought the telescope last year for dgs1 . But mine eyes smell onions.

No! Sorry it doesn't do it for me. The music is quite nice. But compared to last year it doesn't compare.

The very idea that a present and a bunch of balloons could make it right for that poor old boy!

Getting now.

How do you tweet people? (I only read other people's tweets)

We could bring John Lewis down! Make 'em grovel for forgiveness.

You could always start a petition, jingl. Apparently they're all the rage...

Where is Thatbags when you need her? She knows how to tweet.

I think it's horrible! I'd much rather see amusing ads that make you laugh. More chance of people buying their stuff then.
IMO.

Didn't realise there was another thread so will post again here.

The add made me cry, I won't be watching it again...and I just hope that my GS doesn't see it, he even has a resemblance to my dh it's very sad and to me a thoughtless add.

We all know how children's minds work and I can imagine lots of children asking for telescopes thinking that they may see granddad again whom they think has gone to heaven(yes I know it shows the moon but little ones will no doubt think its heaven with a little house that granddad lives in)

Children watch these adds, it the same when they show moving lego/dolls/spaceships. jumping about and moving themselves, making the toys look like they are animated, when we as adults know they are static.

I think the add has so many uncomfortable meanings, those of us who have lost family members and friends, those who cannot see their families for what ever reason...it is a very tasteless add.

I've just seen it - I think it's awful, absolutely awful!

Lost for words.

Bring back the penguin!

I preferred the Snowman one - but anything's better than this...

Not impressed. Using loneliness as a marketing tool.

Sentiment is ok but actual ad weird, bizarre. If it prompts someone to extend a friendly hand to a lonely person, good, but will it?

No, I don't like this at all And I'm usually a sucker for the John Lewis ads. This one just seems cruel.

We'll, I think it's lovely. Aaaaahhhhhhh

.....and considering that the advert was deliberately designed (Age concern) to help make "people" consider that their older relatives might want someone to care about them at Xmas.... I think it smacks a very good message.

Sorry, didn't notice there were two threads on this. Not paying attention. Copied over:-

Nope, sorry, don't like it. Too many questions kept popping into my head like where's his veggie patch, dog, children? Is she his granddaughter and the parents dumped him there because he was so horrible? How does he pick her out from the whole world zooming round? How did the balloons manage to float there?

If it hadn't been advertised as the John Lewis ad I'd never have noticed .... Or paid much attention to it.

I found myself welling up as I watched it, which I suppose is what the people who made it were aiming for. I can't get wound up about commercialism at Christmas because it's so much embedded into the Christmas experience now. The message I took from the advertisement was that children are imaginative, elderly isolated people can feel lonely and that kindness, friendliness and caring can go hand in hand with commercialism.
Yours sincerely
PollyAnna

I was just delighted to see a girl using a telescope and hope little girls everywhere will want to do the same!