So what actually is your point crun? Why do you find it misleading?
Admittedly HFW ((or his researchers) found the most dumb inhabitants of the UK for their programme, but that's the norm for the media today, but waste is criminal and totally immoral, in my book anyway.
I've read PoV comments on this programme re parsnips. The growers were producing fabulous quality. ..the usual trolls were saying 'Who eats this rubbish anyway?' Okay the Dutch consider them only fit for horses, they obviously have never made curried parsnip soup...feel sorry for them, they're missing a treat.
Let's ignore the food waste.... look at the stupid rubbish that was found in the rubbish bins..... children's slippers, a saucepan I would have happily bought from a charity shop.
Mishapes are not beside the point crun, the supermarkets always blame someone else...never themselves. It's the customer.who demands perfect produce (really
)..... it's the producer for not producing perfect goods (sorry you god-like buyers, nature doesn't leap through your hoops). No,. Morrison's. Sainsberys, Tescos et al. IT'S YOU
The KFC interview was pure window dressing ..... they will still throw away all that fried chicken when no one's looking. The bottom line is they are buying crap ingredients at great cost to the environment and people will still be more than happy to buy the end result. (Other fast food outlets fall into the same category
)
The answer is in our own hands and our shopping trolleys . Complaints to the BBC or any other programme producers will achieve nothing. You can always shun supermarket veg altogether, and buy from farmers markets making sure your fruit and veg doesn't transverse the globe before it gets to you. But then if you can't live without strawberries or asparagus with your battery turkey at Christmas , so be it.