New Go Compare Ad

I thought their tongue in cheek response to public annoyance was amusing .

Whilst the tongue in cheek advert obviously makes for more customers to the site being advertised I do think that it trivualises the use of weapons a thing that should be discouraged at all costs,it was a weapon not much smaller than this which was responsible for the deaths of some of our Armed Forces, children seeing this advert would have no concept of the danger of such weapons.I may be totally over the top with my opinion on this but I have seen first hand the devastation these weapons can do to a family.

Rather bad taste, I think. The Go Compare advert itself is terrible, which, of course, makes people remember it - but no...not this way. Not funny.

Quite shocked when I saw it the first time. It's in very bad taste especially at a time when members of our Armed Forces are being killed and disabled overseas. War is no laughing matter. The ad should be withdrawn forthwith.

I don't understand why weapons have to be included in an advert. Poor taste at the least!

OH and I thought it was very funny! He does actually emerge from the rubble at the end....

I thought that the first ad ever was brilliant, but they should have stopped there, the ensuing ads have got more and more stupid, then an ad like this one wouldn`t have been needed. It IS funny though.

Perhaps it would have been better if Sue B had just fired a lot of tennis balls at him!

There's an other advert on at the moment that creeps me out. It's the one were the brain surgeon is jiggling his patients brain to make him use the lap top during an operation.Who thought that one up?

I didnt like it I must say I dont care for weapons at the best of times and giving Sue Barker one to add to her already smug armoury is too much.

I loathe the ad and always mute when it is on - I wished I was Sue Barker so I could blow the so and so up. Honestly, there seems to be a huge lack of sense of humour with all the fuss. Kids aren't that stupid to equate that ad and the use of weapons as being positive approach.

Go compare advert with footballer kicking the ball into the stars stomach
i am disgusted at this advert it encourages kids to try and hit other kids with the football. we spend hours trying to tell grandkids not to hurt each other.
my 10yr old grandson told me that a boy was kicking the ball at others when he landed the ball on another pupil he was singing the co compare jingle my grandson reported this to school and us.
what do the advert writers think they want to encourage bullies when the rest of us try to get rid of bullies

I agree, rosemarie. I think it's an awful advert. The viscious look on the footballer's face is shameful. The message it puts across is one of agression and cruelty. I hate it.

I agree particularly about the footballer one. And what rosemarie says proves how bad it is.

If you haven't seen it

I agree. The first one was quite comical. This one is just nasty.

I don't like these adverts . Sadly, the fact that we are discussing them may be deemed a measure of their success. Advertising seems to count 'name recognition' quite highly, almost regardless of whether it prompts good or bad feelings. FCUK seems to be regarded as clever and acceptable now whereas objections were raised at the start.

I hate the footballer ad. When it was the bazooka it was like cartoon violence. He climbed up out of a hole and wasn't hurt. The football advert is far more realistic especially as he rolls on the floor in agony.

I very seldom watch live TV so I can fast forward through ads such as these.

Glorifying bullying behaviour in sport is totally wrong. Go Compare that horrible ad with the lovely Haliborange ad that links the news with the weather. Why on earth did the opera singer agree to do it? Money, of course, silly me. I read somewhere that he has young children. I'd be worried about it backfiring on them at school.

What about the very strange Asda commercials? The latest one shows a motherly-looking woman in a tuck- shop who compares two lots of cheese triangles then says she doesn't like cheese. After saying she doesn't like children either she very creepily welcomes two, saying 'Hello, my little loves'.

Think it's Aldi, Lilygran - but I know what you mean!

Thanks, Ana, it is. There are a lot of unpleasant commercials about at the moment but I agree with the OP, it's a particularly bad example.

I do not approve of an ad that depicts one person deliberately hurting another...it sends out the wrong message. I also agree that the singing chap is extremely irritating.