Ten years ago I bought a cotton dress by Marlene Birger on holiday in Southwold. It cost £199,and I reckon we’re now into negative figures. But that very expensive Max Mara maxi dress I bought in Turin? I haven’t worn it at all this summer. It’s going to the dress agency next summer- too late for this year. I’ll be lucky to get £40. I think the cost per wear idea is great, but then sometimes there are things you just have to have.
On the plus side, the French navy, crepe jumpsuit ( Marlene Birger again) and silk tunic dress (Whistles) I bought for my daughters’ Weddings have been worn lots of times, dressed up and dressed down, so cost-per-wear has worked well.