Banks credits the success of Leave.EU to their hiring of Goddard Gunster and their subsequent adoption of "an American-style media approach". Banks said, "What [Goddard Gunster] said early on was 'facts don’t work' and that's it. The remain campaign featured fact, fact, fact, fact, fact. It just doesn’t work. You have got to connect with people emotionally. It’s the Trump success."
I copied the above from Wiki, but it also appeared i a number of papers.
Facts versus connecting with people emotionally...hmmm. They certainly managed that. Banks knew what he was doing.
en.wikipedia.org/wiki/Arron_Banks
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