To get the result you want, you have to take the masses with you, i.e., people who don't read the Guardian, those without degrees, without wealth either physical or mental. These people as we now know do exist in this world, along with intellectuals and experts. You ignore these folk at your peril, as given the chance they'll poke you in the eye. To do this imo you have to encourage, not bully, persuade not threaten, give people hope, not Armageddon, understanding not arrogance. Make people feel that what you are saying is going to be good for them, will make their lives better, give hope, not tell them that they're fool's and morons unless they do as they're told by superior old you. People don't react well to being dismissed and browbeaten by their so called intellectual betters. People need to be talked, and listened to about their fears and phobias, however dreadful they may be, not just dismissed as abhorrent, or moronic, or disgusting. Everyone should feel part of the team, not just the superior telling the inferior how to vote, how to think, and to do as they're told.