Actually thatbags I agree with you on this. We don't need raised awareness of cancer it's already 'raised' as who here doesn't either have it, had it in the past or have a family member who has it, or has died from it.It's marketing to make money. Now, you can think this may be a good thing, because it will raise some extra cash for cancer research;or think that it's yet another me me me I wanna be doing this cos everyone else is.
It's some bright sparks idea in the marketing dept.They have tried the sympathy and fear [think of the ads] and the 'here's a free cheap pen' in the post, and this is the next step, appeal to narcissism. It will probably work, to a limited degree.Nobody has to take part of course, although so many people are like sheep and a huge number probably will. The 'selfie'....
it says it all doesn't it? The main distaste that some of us have is the no make up being brave thing, though.Look cancer sufferers, I am like you now! Actually, you are not.