New recipe - why?

I've eaten it for 30 years and it's the only thing that keeps things moving reliably. I don't love it but it does the job.
The new recipe tastes like the supermarket own brand stuff. Even worse it gives me terrible wind. Bran flakes aren't as effective ime.

My DH has been moaning about the change in All Bran since he opened a new box last week.
I’ll get him the M&S one you mention Jaxjacky.

It always did - taste of cardboard !
So now it's even worse ?
Yuk !

I gave up with bran. I now have 7 prunes a day either in porridge, Greek yoghurt or on shredded wheat. Works very well

And …. What’s happened to Yorkie bars? We’ve always been partial, but the last pack tasted stale and soft, even though they were in the fridge, not at all nice. We’ll have to find another favourite. 😇

It's all about making the product cheaper for the manufacturer and making more profit without consideration for the customers who like it just as it was.

Sorry, should proof read. …bake for 45 minutes.

You can always make an All Bran loaf with it.… equal quantities of AB, prune juice, mixed fruit, leave to soak about an hour then add SR flour, and. Pinch of salt. Throw into a greased loaf tin and bake first 45 mins. Slather with butter. Job done!

I buy M&S Bran Sticks, cheaper and tastes good, as do their wheat biscuits, much cheaper than Weetabix.

The less sugar, less salt, smaller packets/boxes, means we are paying increasing amounts of money for less rather than more.

Just had the same problem with Oatibix. Used to be soft and yummy and delicious now it’s big flakes and crumbs in the packet. Hard to differentiate from Weetabix but less tasty …. I wrote to complain about the recipe change, to be fair they replied immediately but I know nothing will change. It’s all about ‘no red traffic lights’ on the box. Removed sugar I presume but it’s the texture as well …. Another pleasure denied…

I prefer bran flakes, perhaps try those, I don’t think they have changed the recipe recently.

escaped

I'm glad it's not just me sodapop! It's tasteless, and look at the colour. It's gone very grey.

The website is awash with complaints all saying the same thing escaped
Apparently less energy is needed at the factory to produce the new version.

Crunchy Bran is very nice, made by Weetabix. Works a treat too!

I'm glad it's not just me sodapop! It's tasteless, and look at the colour. It's gone very grey.

Ha, ha, ha, sorry I just had to laugh. Think it is called Sod's Law. Or, from the manufacturer ' Customer Research '. In other words, cutting costs.