Roast Beef Butter

Me too (with merlotgrandad and Callistermon)

Missfoodlove I think you misunderstood.
The butter isn't pretentious
The name is though.

Butter chicken is a curry (Makhan murg).

I reckon merlotgrandad has got it right.

Butter chicken is the name of a recipe.

Roast beef butter is according to the advert, the name of an ingredient.

Its no different to butter chicken.
Hardly pretentious.

DH reckons you can't smear a joint with roast beef butter unless it's the butter which has previously been smeared over the beef before roasting then when it's cooked it's drained from the joint for future use.

Then you can call it dripping roast beef butter.

Let's not forget that this M&S beef is £25 per kilo!

Oh, like garlic butter

It's rather pretentious then.

Then it should be called, 'Herb butter' and not 'Roast Beef Butter.'

As MOnica says it’s basically a butter marinade.
I have used tarragon and garlic butter, just massage in to the joint and refrigerate for 24 hours then cook.
Best used for joints with little fat!!

I notice the ad says that the beef is "in" this rich beef butter. I wonder if the product ingredients would give us a clue.

I suspect the ad exaggerates anyway - can this beef really "literally" melt in the mouth?

Butter with beef extract or even dripping incorporated into it? Can't think how they could call it 'beef' butter unless it has some form of beef in it!

American here. I've lived in the North and South and both Coasts. Never heard of Roast Beef Butter or bread and butter roast. Some people will put a pat of butter on top of a good steak after grilling it to enhance the flavor but that's not called "beef butter".

I do it with the Christmas turkey but I've never called it, roast turkey butter.

It's herb butter, surely?

I googled it and it simply means mixing butter with herbs and garlic, or whatever takes your fancy and spreading it over the join, leaving it to marinade for a few hours then roasting it and basting it with the butter.

I have been doing that to the Christmas turkey for years, mixing butter and salt and massaging it into the turkey breast so that the skin cooks beautifully crisp. DD and I love it.

The advert says, 'Sirloin of beef, matured for 30 days with a rich roast beef butter for extra succulence and intense flavour.'

So not a cut more suited to casseroling or pot roasting.

Maybe M&S have just made it up in the hopes there won't be an interfering old gran like me who would like them to tell us what on earth they're going on about.

Chuck I think but it mentions all the cuts of beef.
I have no idea why it is called bread and butter

Perhaps an American gran may know

It talks about it being a cut that is best cooked "wet" in a casserole or stew, so it must be a kind of stewing steak or pot roast.

I think it we would call it chuck steak. One of the other American names for meat from that front end of the beast is "English cut" so the term "butter beef" must be an American name.

Does it tell you what roast beef butter is, Callistemon?

I opened it
It sounds American

I can't get it to open, Elegran

I've never heard of bread and butter roast

www.home-ec101.com/bread-and-butter-roast-explained/

Beef dripping??

Are you having a beef merlotgran?

Boom boom

www.youtube.com/watch?v=bNrzOLDD35c

Heard everything. now!