Seasider I agree .....Pippa is just trading on her name and connections. I think Waitrose won't see the run on certain ingredients that happened with Delia.
I think Delia wanted to reach people who couldn't cook at all, using a new digital way of communication. I've watched her first online lesson - sponge cake - and it's very easy to follow, for real beginners. Apparently Jamie Oliver also has a similar idea called Food Tube.
If it gets more people cooking, instead of just watching cookery programmes, then it's good.
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