I think it depends on where you are from. I am in Canada and here in the Maritimes specifically Newfoundland it is a common phrase used for everyone not just older people. Another one that is used is Mother which is an assumption of your being a mother I guess. If they don't like you though there are a few other phrases they might use that you would wish for the "my dear". I do know what you are talking about though as the last few years working at a school before retiring I used to hear people say isn't she cute! I knew that was an ageism thing but I guess decided that it was better than being called an old battle ax so I used it to my advantage! 
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Everyday Ageism
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