The Gofundme donations have exceeded a quarter of a million pounds in little more than a day.
The chap who started it has given articulate and detailed accounts of how he is connected to Poppie, why he set it up and how the funding will be used, monitored and administered.
His original goal was to raise £3000 so I would guess they have been overwhelmed at the level of feeling about this awful accident.
This is exactly the sort of thing that crowdfunding is so good for. It's going to at least provide some financial stability for Poppie and help with dealing with her ongoing and undeniably long term grief and trauma.
And from a donor's point of view, it's a tangible way of expressing our own feelings of sadness and impotence in situations such as these.
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